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National CineMedia and Unique X Sign Agreement to Bring Programmatic Advertising to the Big Screen

Publish by Emily Knipe

World leading movie theater software company, Unique X, announces that it has signed an agreement with National CineMedia (NCM) to develop programmatic advertising capabilities for the Unique X Advertising Accord platform. The largest cinema advertising network in the United States, NCM serves 20,800 theater screens across AMC, Regal, Cinemark and other U.S. circuits. Through the programmatic features of Advertising Accord, NCM will be the first company in the world to offer true, wide-scale programmatic advertising to the cinema screen.


This addition to the existing Advertising Accord deal, which lasts up to 30 (thirty) years, will provide NCM with the opportunity to maximise efficiency, drive increased demand and grow the number of brands using cinema advertising.


National CineMedia’s CEO Tom Lesinski underlined “NCM is dedicated to driving the industry forward as the leading innovator and largest cinema advertising network in the US.  This deal with Unique X aligns directly with NCM’s vision for the future of our industry and will empower NCM to meet the growing market demand for programmatic advertising.


Unique X’s CEO Roger Harris added “This important software innovation and the further development of our successful collaboration with NCM clearly validates and underlines the market leadership of Unique X in the optimization of advertising revenues for the cinema channel.”


Harris went on to say “Unique remains at the forefront in delivery of cinema advertising solutions underlined by now addressing the programmatic space, to attract new brands to our customers advertising business and to maximise demand for the unrivalled benefits of cinema advertising.


Unique X and National CineMedia jointly developed Advertising Accord for the U.S. market. The deal highlights Advertising Accord’s position as the pre-eminent theater advertising platform, and Unique X’s worldwide commitment to pre-show technology. Advertising Accord is now driving theater advertising across four continents, including some of the largest markets such as the UK, U.S. and Canada. Unique X’s software development operational strength and robust processes have acquired ISO/IEC 27001 certification as part of the project. 


About National CineMedia

National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with young, diverse audiences through the power of movies and popular culture. NCM’s Noovie® pre-show is presented exclusively in 47 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,100 screens in over 1,600 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital and Digital-Out-Of-Home (DOOH) go beyond the big screen, extending in-theater campaigns into online, mobile, and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 100% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.


Forward-Looking Statements

This press release contains various forward-looking statements, within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, that reflect management’s current expectations or beliefs regarding, among other things, consumer preferences and behavior, the effectiveness of cinema advertising, and the appeal of the advertising network. Forward-looking statements are subject to a number of important factors, risks, uncertainties and assumptions that could cause actual results to differ materially from those described in any forward-looking statements. Please refer to National CineMedia, Inc.’s (“NCM, Inc.”) Securities and Exchange Commission filings, including the “Risk Factor” section of the NCM Inc.’s Annual Report on Form 10-K for the year ended December 30, 2021 and subsequent Quarterly Reports on Form 10-Q, for further information about risks and uncertainties that could cause actual results to differ materially. Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties. NCM undertakes no obligation to update any forward-looking statement, whether as a result, of new information, future events or otherwise, except as required by law.


Commercial contact Unique X 

Phil Morris

Chief Commercial Officer



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