Unique X is honoured to have played its part for the 5th year running in supporting The United Nations World Food Programme Global Cinema advertising campaign.
Working with The Garage SOHO, SAWA and the WFP, Unique X takes the responsibility of producing the advert to local market requirements and distributing the DCP to over 35 countries worldwide in advance of it’s on screen exhibition.
The “Feed our Future” campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association, its network of Global Cinema Advertising companies and WFP, which is the leading humanitarian agency supporting development and responding to hunger needs in global hotspots.
The new campaign aims to build on last year’s results that helped to double awareness of WFP among those who saw the ad and raised more than half a million dollars through online giving and through a 38% increase in downloads of the agency’s Share the Meal donation App.
Chris Hagan, Executive Chairman of Unique X, commented “We are delighted to be able to support this initiative ongoing. Over the 5 years we have been working with this remarkable programme we have felt honoured to be able to play our part. We wish the programme every success”
For more information about the “Feed Our Future” advertisement and campaign, and to learn how to get involved in creating a world with Zero Hunger, please visit: www.wfp.org.
About Unique X
Unique X is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.
Unique X operates in 70 countries globally. To date, more than 75 million GB of data have been transferred, and over 62 million advertising playlists have been delivered.
Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.
About the United Nations World Food Programme
The United Nations World Food Programme – saving lives in emergencies and changing lives for millions through sustainable development. WFP works in more than 80 countries around the world, feeding people caught in conflict and disasters, and laying the foundations for a better future.
SAWA, the Global Trade Body to the Cinema Medium, builds and develops international standards and best practice for the Cinema Medium; raising the profile through research and marketing initiatives. SAWA’s ultimate aim is to improve communication between Cinema Advertising companies around the world; in turn facilitating the easier buying of the Cinema Medium for brands and agencies. Since 2015, SAWA has supported the UN Sustainable Development Goals (SDGs) and in 2018 and 2019 partnered with the United Nations World Food Programme (WFP) to support efforts to reach SDG2: Zero Hunger
About The Garage SoHo
The Garage Soho is an early stage investor and brand builder. Sir John Hegarty, the creative founder of global advertising agency BBH, and his team at The Garage leverage their experience to increase capital for their portfolio companies. The team works closely with companies on their brand strategy, creative and often media partnerships. In this instance, Sir John wrote and creatively directed ‘Feed our Future’ utilizing his legendary skill in the communications industry to bring attention and action towards the SDG of Zero Hunger.