Dublin, 12th September 2024 – Unique X, the leader in digital cinema technology, is thrilled to announce a new long-term partnership with Cinemex, one of the world’s largest cinema operators with 2,663 screens throughout Mexico. Unique X is now servicing over 45,000 cinema screens worldwide, making it the world’s largest theatrical solution provider.
This strategic alliance signifies a major shift as Cinemex upgrades to Unique X’s advanced cinema management and advertising technologies.
Under this new five-year agreement, Cinemex will adopt Unique X’s cutting-edge solutions: RosettaBridge Eco Theatre Management System, RosettaNet Circuit Management System and Smart Trailering. This upgrade replaces older technologies, enhancing efficiency and functionality while integrating seamlessly with Cinemex’s existing use of Movie Transit and RosettaLive.
The shift to Unique X’s market-leading advanced systems will streamline operations across Cinemex’s vast network, introducing superior automation capabilities, significantly boosting operational efficiency and driving cost savings. Moreover, the integration of the Advertising Accord will empower Cinemex to optimize its advertising strategy, thus maximizing revenue and offering a more tailored advertising experience to its audience.
Francisco Eguren, Cinemex COO, welcomed the new partnership with enthusiasm, stating, “We are confident the transition to Unique X’s full suite of technology represents a crucial advancement for our Company. It will not only increase revenue and streamline our operations but also greatly enhance our customer experience. We are excited to be at the forefront of cinema technology.”
Roger Harris, CEO of Unique X, also underlined the value of the partnership, “We are delighted that Cinemex has chosen Unique X. Their decision to switch to our complete portfolio of software solutions is a testament to the quality and innovation we bring to the cinema industry. We look forward to a long and fruitful relationship that will undoubtedly benefit both parties and set new benchmarks in terms of both revenue generation and operational efficiency”.
This partnership promises to position Cinemex at the forefront of cinema technology, continually pushing the boundaries of the cinematic experience.
About Cinemex
Cinemex owns 325 complexes, almost 3 thousand screens in 104 cities of the Mexican Republic and 29 CMX complexes in the United States. Cinemex was founded in 1995 with the aim of revolutionizing the film industry in Mexico. It was a pioneer in installing multiplex complexes and stadium-like rooms to meet the needs of its guests. Currently it continues to offer innovative concepts for its audience such as Cinemex Platinum, Cinemex Premium and recently Cinemex Market. It has different formats such as 2D, 3D, ATMOS and IMAX.®. Cinemex is part of the Cinemex Group lead by Ricardo Larrea.
