Dublin, Ireland — October 1st, 2021 — World-leading cinema software and content delivery company Unique X is excited to announce the launch of its first consumer-facing product to provide unrivalled service for the general public to instantly book an exclusive private screening. Book The Cinema leverages Unique X’s suite of cinema automation and content delivery solutions and is a brand new platform offering consumers a personalised private cinema screening experience for birthday parties and other special occasions.
Launching nationally across the UK with ODEON Cinemas Group, Europe’s largest cinema operator and an AMC Entertainment company, Book The Cinema offers consumers the opportunity to book a private screening at their favourite cinema, along with food and beverages, directly through a user-friendly and intuitive website. Additionally, users can upload their own photographs and videos to create personalised messages to their guests to be shown on the cinema screen before the start of the movie. Unique X and ODEON have worked closely with film distributors and content owners in order to offer the latest releases and an unprecedented range of hundreds of library titles through the platform. On selecting a movie, consumers will receive immediate confirmation of their successful booking.
Book The Cinema is now available for all exhibitors across the UK and Ireland to sign up to. This new fully managed service from Unique X gives exhibitors an opportunity to drive new revenue and increase screen yield by capturing a new audience interested in a premium and private cinema experience.
Book The Cinema the world’s first turnkey private screening solution for cinema that integrates DCP delivery, KDM generation, pre-show scheduling and concession purchasing in a single package.
Unique X’s CEO Roger Harris said “ We are delighted to confirm the launch of our first consumer product in the UK which we are confident will capture market share for birthday and special events and provide ODEON cinema-goers with the ability to exclusively see the film of their choice with friends and family through our state of the art Book the Cinema platform”
ODEON’s CCO Chris Bates commented “We are excited to be the first to partner with Unique X on Book the Cinema as we believe there is currently strong unfulfilled demand for private screen hires for special occasions, and Book the Cinema can help us reach that market with a slick customer experience.”
ODEON opened its first Irish cinema in Point Square, in the docklands of Dublin, and established the brand as not only somewhere to watch films; but somewhere to experience them. The latest cinema technology became synonymous with ODEON when we opened Point Square, Ireland’s most modern multiplex in 2012. Today we are part of AMC Theatres, the largest movie exhibition company in the world, and our passion for film and the cinema experience as a whole is so deep-rooted that it is embodied in everything we do.