New Deal Brings Unique X’s
Market-leading Cinema Advertising Platform to Switzerland
Dublin, Ireland — March 18, 2021 — Unique X, world leading cinema software provider, and Copine GmbH of Zurich, are delighted to announce a 5 year agreement for the provision of the Advertising Accord solution to the Swiss cinema advertising market.
Deployed worldwide, Unique X’s Advertising Accord will allow Copine to innovate the selling of cinema advertising within the territory while ensuring automated delivery to the cinema screens of their Exhibitor partners. Advertising Accord provides key features such as inventory management, increased delivery optimization and flexibility with dynamic scheduling. Advertising Accord is the market leading cinema advertising platform, creating over 30 million advertising playlists on a weekly basis, globally.
The agreement also makes provision for the deployment of RosettaBridge Theater Management System to the Copine estate for perfect end-to-end advertising delivery. Already powering over 35,000 screens globally, the introduction of RosettaBridge Theater Management System to selected cinema sites will bring more control, visibility and increased automation as well as the ability to receive real-time information on activity in each cinema site.
Marcel Ramsay, co-owner of Copine, commented: ‘We appreciate the new opportunities Advertising Accord opens up for us – especially in an increasingly connected, data-driven world. We are convinced that the Swiss cinema advertising market will benefit greatly from this.’
Unique X’s Chief Commercial Officer Phil Morris also added “We are very excited to be working with Copine, and believe that this deal signifies the strength of the future of cinema advertising sales within the Swiss market. The introduction of Advertising Accord to this market is a clear demonstration of the flexibility Advertising Accord platform.”
Copine is a young Zurich based agency for cinema advertising. Active in the Swiss cinema market since 2019, it is becoming an increasingly important player there. Through Copine, clients can place advertising on all big screens of Switzerland. And the number of exclusive partnerships is constantly increasing – for example, a long-term exclusive contract was recently concluded with Cinerent, the provider of the largest and most spectacular open-air cinemas in Switzerland.