Unique X, the global leader in digital cinema technology, is thrilled to announce a landmark 10-year agreement with Wanda Cinemas, China’s largest cinema operator, for the deployment of its flagship RosettaBridge Theatre Management System (TMS) and RosettaNet Circuit Management System across Wanda Cinemas’ entire network of over 6,100 screens.
This strategic partnership, facilitated through Unique X’s Chinese reseller Sagaology, represents one of the most significant cinema technology deployments in the region and further solidifies Unique X’s position as the world’s premier theatre management system provider. Wanda Cinemas selected Unique X’s RosettaBridge TMS following a comprehensive evaluation of available solutions, citing its market-leading functionality set and proven track record with leading cinema operators worldwide. The RosettaBridge TMS will serve as the central operational hub forWanda Cinemas’ extensive network, providing automated show scheduling, content management, and real-time monitoring capabilities.
The implementation of RosettaNet Circuit Management System will enable Wanda Cinemas to centrally manage its entire circuit operations, streamlining workflows and enhancing operational efficiency across all locations. This comprehensive solution will deliver significant cost savings while ensuring consistent, high-quality presentation standards throughout Wanda’s premium cinema venues.
Jinbo Li, Assistant President of Wanda Film and General Manager of Wanda Cinema Chain, commented on the partnership: “As a leading cinema operator in China, Wanda Cinemas has always led the industry upgrade with the ‘five-star cinema’ standard. We hope to create a full range of high-quality movie-watching experience for consumers through cutting-edge audio-visual technology upgrades, full-link service standardization and immersive scene innovation.”
Roger Harris, Chief Executive Officer at Unique X, added:
“We are delighted that Wanda Cinemas has chosen Unique X for this significant, long-term agreement. Their selection of our RosettaBridge TMS and RosettaNet solutions validates our continued investment in developing market-leading cinema technology. With our solutions now powering the world’s largest cinema circuits across multiple continents, this partnership with Wanda Cinemas further cements our position as the global leader in digital cinema innovation.”
With Sagaology’s support, the rollout was completed in only 3 months to the end of June 2025. This partnership positions both companies at the forefront of cinema technology innovation in the rapidly evolving Chinese exhibition market.
About Wanda Cinemas
Wanda Cinemas is China’s largest cinema operator with over 6,100 screens nationwide. As a subsidiary of Wanda Film Holding Co., Ltd., Wanda Cinemas is committed to providing premium entertainment experiences through state-of-the-art technology and world-class facilities. With locations in all major cities across China, Wanda Cinemas serves hundreds of millions of moviegoers annually, offering the latest blockbusters and a diverse range of content in comfortable, modern venues.
About Sagaology
Sagaology is a technology company with years of experience serving the Chinese market. By combining world-class products with localized technical expertise, Sagaology offers smart, efficient solutions and services to cinemas and circuits throughout China.
