Dublin, Ireland – 5th September 2025 – Unique X, the global leader in digital cinema technology, is thrilled to announce an agreement for the circuit-wide deployment of its comprehensive RosettaBridge TMS, RosettaNet CMS, and BaseKey KDM services across all Cinesystem Cinemas in Brazil, featuring seamless integration with Flix Media, Brazil’s premier cinema advertising network. This landmark implementation delivers unrivalled operational excellence and automated advertising capabilities, further strengthening Unique X’s commitment to Latin America.
At the heart of this transformative deployment lies the strategic partnership with Flix Media, which leverages Unique X’s Advertising Accord platform for its cinema advertising sales operations, enabling fully automated pre-show advertising playback that eliminates manual scheduling while maximising revenue opportunities and campaign reliability. This integration represents a significant advancement in cinema advertising automation, positioning Cinesystem at the forefront of Brazil’s exhibition market.
The comprehensive technology suite centres on RosettaBridge TMS (Theatre Management System), which delivers exceptional automated operational workflows by integrating seamlessly with Cinesystem’s POS system and orchestrating every aspect of the show delivery process—from intelligent scheduling and content ingestion to precise screen playback and real-time monitoring.
Supporting this local installation is RosettaNet CMS (Circuit Management System), providing centralised, circuit-wide control from a single operational hub. Through RosettaNet, Cinesystem achieves unified management of content, playlists, and scheduling across all locations, delivering enhanced operational efficiency, content consistency, and comprehensive real-time oversight throughout its entire network.
Completing the integrated solution, BaseKey KDM—Unique X’s secure, cloud-based key delivery service—ensures automated and reliable delivery of KDMs to every screen across the circuit, reducing operational risk and streamlining content logistics.
“Partnering with Cinesystem and Flix Media represents an exciting milestone in cinema technology integration,” said Roger Harris, CEO at Unique X. “This deployment not only showcases the exceptional capabilities of RosettaBridge TMS in delivering premium operational experiences, but it also establishes a new standard for seamless advertising integration throughout the region. The collaboration with Flix Media demonstrates how advanced technology partnerships can drive both operational excellence and revenue optimisation.”
“Our vision at Cinesystem is to deliver the highest-quality cinema experience for our audiences, and achieving that requires the most advanced operational technology available,” said Marcos Barros, CEO at Cinesystem. “The integration of Unique X’s comprehensive suite of solutions enables us to automate critical processes and efficiently manage our entire circuit from a centralised location. We’re particularly excited about the operational improvements this brings, as well as the revolutionary opportunities for automated pre-show advertising through our partnership with Flix Media that will significantly elevate the overall cinema experience.”
“Flix Media has always been at the forefront of technology and is proud to be a pioneer in Brazil — and one of the first in the world — to integrate its network of more than 2,150 cinema screens for media sales. Having a high-quality automation system enhances our ability to evaluate campaigns more quickly, optimize resources, and deliver accurate reports on the reach of each ad. This evolution further strengthens our mission to connect brands and audiences with efficiency and impact,” concluded Caio Wendel, IT Director of Flix Media.
About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in 100 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.1 billion advertising spots annually across 31 territories and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
www.uniquex.com
About Cinesystem Cinemas
Cinesystem Cinemas is a significant Brazilian cinema chain, operating 28 multiplexes with 190 screens. Known for its strategic innovations, Cinesystem introduced Brazil’s first 100% digital cinema and Latin America’s first cinema with laser projection. Cinesystem was also a pioneer in Brazil with its self-service concept and features the Cinepic auditorium with a Dolby Atmos sound system, which has been awarded numerous times for its sound quality and comfort. Signature projects like ‘Cine Atelier,’ ‘CinePets,’ ‘Cine Azul,’ and the ‘Clube da Pipoca’ loyalty program offer unique experiences beyond just watching movies. In 2024, Cinesystem expanded to Distrito Federal and Porto Alegre, and increased its presence in São Paulo and Rio de Janeiro by acquiring five new multiplexes with over 40 screens. This expansion reflects Cinesystem’s ongoing commitment to Brazilian culture.
About Flix Media
Flix Media is a Brazilian company specialized in advertising sales for the entertainment market. Founded in 2011, it was created to structure and develop cinema media in an effective way, harnessing the full potential and appeal of this universe. Today, the company offers the market smart solutions designed to deliver complete and meaningful experiences for both audiences and brands. With more than 2,200 cinema screens across Brazil, Flix Media has unified the cinema advertising market and established partnerships with leading exhibition chains including Cinemark, Kinoplex, Cinesystem, Centerplex, GNC, Cinépolis, UCI, Moviecom, Reserva Cultural, Cine Araújo, Cineart, PlayArte, and Cineflix. Among its innovations is Flix Channel, a content platform shown before the start of every session.
