Dublin 5th December 2024
Unique X’s BookTheCinema technology was built on a simple but powerful idea: personalising the big screen experience.
On the opening weekend of Wicked, we teamed up with JD Sports, DCM, and Vue cinemas to turn moviegoers into stars!
Audiences captured selfies in a lobby photo booth and saw themselves on the big screen during the pre-show. Unique X automatically created pre-show DCPs and delivered them into the playlist.
It’s a great example of how our market-leading theatre management system can take brand campaigns beyond the usual pre-show ads. The best part? The whole process is smooth and automated, from capturing the photos to getting them up on the screen at just the right moment.
Only with Unique X’s market-leading RosettaBridge theatre management system, MovieTransit content delivery network, and pre-show technology, can brands leverage creative campaigns that go straight to the cinema screen in minutes!
