Unique X Expands Long-Term Partnership with REEL Cinemas

Dublin 6th February 2025

Unique X, a global leader in digital cinema solutions, has renewed its partnership with REEL Cinemas through a new multi-year agreement for advanced cinema software solutions. This milestone reflects over a decade of collaboration focused on  delivering outstanding cinema experiences powered by state-of-the-art  technology and cost-efficient innovations. 

REEL Cinemas, one of the UK’s leading independent cinema chains, operates 16 locations, and 82 screens across England and Wales.  By continuing to utilise Unique X’s cutting-edge suite of software solutions including, RosettaBridge Theatre Management System, RosettaBridge Eco, RosettaNet Circuit Management System, RosettaLive, Smart Trailering, BaseKey and Book The Cinema. REEL ensures seamless operations and an enhanced experience for moviegoers.

Founded in 2001, REEL Cinemas began with a mission to revive and establish cinemas in underserved communities. With a focus on creating welcoming, community-centric venues, the family-owned company has grown to 16 locations across England and Wales, providing quality cinematic experiences tailored to local audiences.

For over 27 years, Unique X has been at the forefront of cinema software innovation, providing solutions that serve distribution, exhibition, and advertising with unparalleled expertise. Trusted by cinemas, studios, and advertisers worldwide, Unique X continues to redefine the industry with its world-class technology.

Roger Harris, CEO of Unique X, shared his excitement for the renewed collaboration:
“We are delighted to continue our collaboration with REEL Cinemas. This agreement underscores the strength of our partnership and our shared ambition for delivering first-class cinema experiences. Together, we’ll continue to innovate and push the boundaries of what’s possible in terms of revenue generation and cost savings”

Sunil Suri, CEO of REEL Cinema, echoed this sentiment:
“Our partnership with Unique X has been pivotal to our success over the past decade. Extending this relationship reflects our shared commitment to innovation and excellence. We look forward to leveraging our combined strengths to provide even better experiences for our audiences and to drive the future of cinema together.”

This continued collaboration highlights the shared vision of Unique X and REEL Cinema to elevate the cinema industry, ensuring world-class entertainment remains at the heart of every audience’s  experience for years to come.

OUR SOFTWARE

Rosetta Bridge TMS

RosettaBridge Theater Management System is the cinema industry’s leading operational hub.  

RosettaBridge Eco

RosettaBridge Eco is a market leading TMS with a range of functionality, reducing your cinema’s energy consumption by up to 40%.

RosettaNet

RosettaNet is the only Cinema System that allows programming and monitoring of an entire cinema.

Smart Trailering

A sophisticated, centralised trailer scheduling system that automates your trailering process.

BaseKey

BaseKey is trusted by Distributors and Exhibitors to deliver hundreds of thousands of KDMs a week worldwide.

RosettaLive

Rosetta Live is Unique X’s reliable, simple and easy to use live streaming platform for cinemas.

Advertising Accord

Advertising Accord is part of an eco-system of products to fulfil all the requirements of cinema advertising. 

Book The Cinema logo

Book The Cinema is designed to capture a new audience looking for an exclusive, premium and private cinema hire.

V Pulse Logo

PULSE is a web-based platform that enables real-time monitoring of cinema operations.

Programmatic Accord

A true programmatic solution for cinema with access to the programmatic supply chain via Supply Side Platforms and Demand Side Platforms.

MovieTransit

MovieTransit is Unique X’s electronic content delivery platform offering fast, secure and managed film and trailer distribution

KDMX Logo

KDMX is the world’s fastest and most robust KDM Management System, with the ability to deliver over 20 million KDM’s in 24 hours.

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