Dublin 6th February 2025
Unique X, a global leader in digital cinema solutions, has renewed its partnership with REEL Cinemas through a new multi-year agreement for advanced cinema software solutions. This milestone reflects over a decade of collaboration focused on delivering outstanding cinema experiences powered by state-of-the-art technology and cost-efficient innovations.
REEL Cinemas, one of the UK’s leading independent cinema chains, operates 16 locations, and 82 screens across England and Wales. By continuing to utilise Unique X’s cutting-edge suite of software solutions including, RosettaBridge Theatre Management System, RosettaBridge Eco, RosettaNet Circuit Management System, RosettaLive, Smart Trailering, BaseKey and Book The Cinema. REEL ensures seamless operations and an enhanced experience for moviegoers.
Founded in 2001, REEL Cinemas began with a mission to revive and establish cinemas in underserved communities. With a focus on creating welcoming, community-centric venues, the family-owned company has grown to 16 locations across England and Wales, providing quality cinematic experiences tailored to local audiences.
For over 27 years, Unique X has been at the forefront of cinema software innovation, providing solutions that serve distribution, exhibition, and advertising with unparalleled expertise. Trusted by cinemas, studios, and advertisers worldwide, Unique X continues to redefine the industry with its world-class technology.
Roger Harris, CEO of Unique X, shared his excitement for the renewed collaboration:
“We are delighted to continue our collaboration with REEL Cinemas. This agreement underscores the strength of our partnership and our shared ambition for delivering first-class cinema experiences. Together, we’ll continue to innovate and push the boundaries of what’s possible in terms of revenue generation and cost savings”
Sunil Suri, CEO of REEL Cinema, echoed this sentiment:
“Our partnership with Unique X has been pivotal to our success over the past decade. Extending this relationship reflects our shared commitment to innovation and excellence. We look forward to leveraging our combined strengths to provide even better experiences for our audiences and to drive the future of cinema together.”
This continued collaboration highlights the shared vision of Unique X and REEL Cinema to elevate the cinema industry, ensuring world-class entertainment remains at the heart of every audience’s experience for years to come.
