Dublin, Ireland – 21 July 2025 – Unique X, the global leader in cinema software and content delivery, is pleased to
announce a direct partnership to deploy its integrated technology suite — including RosettaBridge Theatre
Management System (TMS), RosettaNet Circuit Management System (CMS), and BaseKey KDM Delivery Platform
— across all Madison Cinemas locations in Italy.
This strategic rollout delivers unrivalled operational consistency and efficiency to Madison’s Italian circuit
through a fully integrated, centralised cinema management workflow.
With RosettaBridge TMS acting as the on-site operational hub, each cinema will benefit from automated show
scheduling, playlist creation, real-time monitoring, and seamless POS integration. Paired with RosettaNet CMS,
Madison gains central oversight and control of content and playlist distribution across all locations, ensuring a
standardised presentation experience for audiences nationwide.
In addition, BaseKey will automate and secure the delivery of KDMs (Key Delivery Messages), eliminating
manual processes and ensuring every screen receives the correct keys on time, every time.
This direct deployment from Unique X reflects Madison Cinemas’ commitment to innovation and operational
excellence, supporting its continued growth and dedication to delivering high-quality cinematic experiences
across Italy.
Roger Harris, CEO of Unique X, commented:
“We are delighted to bring the full power of Unique X technology directly to Madison Cinemas Italy. This
partnership sets a new standard for centralized cinema operations and showcases Madison’s focus on quality,
innovation, and the future of exhibition.”
Manuele Ilari, Owner of Madison Cinemas, added:
“Our mission has always been to deliver the highest standard of cinema experience to our audiences. Partnering
directly with Unique X allows us to streamline operations and elevate consistency across all locations. Their
technology is second to none and this integration marks a major step forward for Madison Cinemas in Italy.”
About Madison Cinemas
Madison Cinemas is operated by Madison Cinemas Srl under the leadership of owner Emanuele Ilari, brings premium
cinema experiences to multiple regions across Italy. With flagship locations in Rome (8 screens), Iglesias (8 screens),
Grottaferrata (3 screens), and Ragusa (9 screens), Madison Cinemas combines cutting-edge technology—such as 4K
projection and Dolby Digital surround—with exceptional guest services including parking, on-site dining, play areas, and
lounge bars .
Dedicated to delivering both mainstream blockbusters and community-focused screenings, Madison fosters a family-
friendly atmosphere. Their venues are equipped for high-quality cinema events, corporate functions, and special
gatherings. For advertising and promotional partnerships, Madison offers tailored in-cinema branding, screen advertising,
foyer displays, and event hosting opportunities.
