Unique X, the global leader in cinema technology solutions, today announced the completion of a full product suite deployment to Cinépolis — the world’s third-largest cinema exhibitor — spanning 6,837 screens across 889 theatres in 18 countries. The deployment, which covered RosettaBridge TMS, RosettaNet Circuit Management System, Basekey, Smart Trailering, and Advertising Accord, was completed in eight weeks from contract signature to full operational go-live, with zero downtime across the 1.5 million shows Cinépolis presented to its customers during the transition period.
The migration, which replaced the Arts Alliance Media Screenwriter TMS across the entire Cinépolis global estate, was executed using Unique X’s proprietary automated deployment tooling — a pre-configuration methodology that ensures every RosettaBridge TMS installation arrives at a cinema fully operational, requiring no site setup by Unique X or Cinépolis engineers. Equipment settings, user accounts, macros, smart programs, and pre-show playlists are all in place from the moment the system comes online.
“6,837 screens across eighteen countries, running on the Unique X product suite 8 weeks after signing the contract – incredible! With RosettaBridge TMS and RosettaNet CMS Cinépolis has the operational automation, consistency and control that a circuit of our scale requires. By using their automated TMS deployment tools and team of experienced cinema solution engineers, Unique X delivered the project in eight weeks, with our cinema operations running continuously throughout.”
— Gabriel Morales Becker, Global IT Director, Cinépolis
The deployment spanned Latin America,US, India, Spain and the Middle East, with Unique X deploying a territory-specific pilot site and quality assurance process in each of the 18 territories before full circuit rollout. A comprehensive train-the-trainer programme, supported by multilingual training video libraries and the Unique X Product Knowledge Base, ensured more than 600 Cinépolis users were operational from day one.
The inclusion of Advertising Accord marks a significant expansion of Cinépolis’s advertising capabilities. Pre-show integration across all Cinépolis territories is now enhanced, with campaign scheduling, delivery, verification, and inventory management handled end-to-end by the platform. The deployment positions Cinépolis as programmatic-ready — primed for an advertising ecosystem increasingly driven by data and automation.
“This is a game-changer for the perception that migrating TMS vendor is disruptive. The Cinépolis deployment reflects the depth of capability across the Unique X team — product, project management, installations, training and network operations all working in close coordination with Cinépolis’s own team. Eight weeks across 18 countries, the full product suite deployed, and operations running continuously throughout. I’m proud of what everyone on both sides delivered.”
— Phil Morris, Chief Commercial Officer, Unique X
Unique X have now invited Cinépolis to participate in the consultation process for the design and requirements RosettaBridge V6 — Unique X’s AI driven next-generation TMS platform, scheduled for launch in late 2026.
The Cinépolis deployment follows Unique X’s existing partnership with the circuit on MovieTransit content delivery, which served as the foundation of a broader relationship that now encompasses the full Unique X product suite.
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About Cinépolis
Cinépolis is a Mexican company founded in Morelia, Michoacán, more than 50 years ago, which operates in 18 countries throughout America, Asia, and Europe. Cinépolis is the global industry leader in terms of ticket sales and attendance per auditorium, as well as the world’s 3rd largest movie exhibitor. Cinépolis is the world’s largest luxury cinema exhibitor and one of the cinema chains with the most laser projectors in the entire industry.
With 889 cinemas and 6,837 digital movie theaters in total, Cinépolis employs more than 34 thousand collaborators. Cinépolis has introduced innovative concepts to the exhibition industry, such as the first multiplexes (Multicinemas®), the first concept of a luxury cinema (Cinépolis VIP®), the partnership with IMAX® turned into Cinépolis IMAX®, Macro XE® screens, 4DX® screens, and Sala Junior® screen.
Cinépolis remains at the forefront and has connected with different audiences through its brands Cinépolis +QUE CINE, Cinépolis Distribución, and Sala de Arte Cinépolis. It has also contributed to Mexican society through the Cinépolis Foundation with its programs “Del Amor Nace la Vista”, “Ruta Cinépolis” and “Vamos Todos a Cinépolis”.
For more information visit: www.cinepolis.com.
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Press contact:
Equipo PR Cinépolis | solicitudprensa@cinepolis.com
About Unique X
Established in 1997, Unique X is the world’s largest supplier of innovative digital cinema solutions, providing intelligent, autonomous cost-saving software and revenue-generating fully managed content services. Unique X operates in 102 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.25 billion advertising spots annually across 31 territories and 48,500 screens worldwide. With its fully automated capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
