Dublin 10th December
Unique X and Cinemex have completed the deployment of Rosettabridge Eco TMS, RosettaNet CMS and Smart Trailering to all 2773 screens across 283 theatres in Mexico in only (6) weeks, a record time for a large-scale, remote theatre management system deployment. The contract was signed in September 2024.
Utilising Unique X’s proprietary installation software technology, each theatre’s existing TMS server was remotely reinstalled with a new operating system and pre-configured RosettaBridge TMS software.
The Cinemex circuit includes a wide range of equipment including tailored TMS server hardware builds, Barco and Christie projectors, Barco Alchemy, GDC and Doremi IMS/IMB/SMSs, and IMAX screens. All installations were completed remotely and included AI-based self-diagnostics and issue resolution.
The flawless execution of the deployment, which included installations from Monday through Friday, protected every show, ensuring no screenings were missed during a commercially critical period of the movie release schedule, including Gladiator II, Wicked and Moana 2.
Unique X’s CEO Roger Harris said, “We are extremely proud of the incredible work of Unique X’s team of engineers in deploying a major circuit the size of Cinemex in such a timely and efficient manner. We believe our installation process represents a significant technology step forward, offering cinema operators the comfort that changing TMS vendor is no longer an operationally intrusive process.”
Francisco Eguren, Cinemex COO added, “This deployment by Unique X highlights Cinemex’s commitment to adopting market-leading technology, ensuring our customers receive the best possible experience when they visit a Cinemex theatre. The speed and simplicity of this deployment re-enforces the decision to select Unique X as a key partner for Cinemex.”
