DUBLIN & TOKYO – April 10th, 2026 – Unique X, the leading provider of digital cinema software solutions, and Imagica Entertainment Media Services, Inc. (Imagica EMS), the market leader in Japan for post-production and media services, today announced the signing of a full long-term agreement, building upon their original Memorandum of Understanding (MOU).
This strategic partnership establishes a robust framework for an exclusive collaboration aimed at transforming and developing the cinema advertising business within the Japanese market. Under the terms of the finalized agreement, Imagica EMS, including its affiliated entities, will represent and assist Unique X in offering its sophisticated suite of products to sales agencies, exhibitors, and consumer brands in Japan.
The collaboration will initially focus on Unique X’s flagship advertising management solution, AdvertisingAccord (AA), along with its advanced Programmatic and Self-Service Portal modules. This technology is designed to bring new levels of efficiency, optimization, and monetization to the theatrical advertising supply chain. Today, Advertising Accord delivers 1.2 billion cinema ad spots around the world annually, helping agencies and exhibitors maximise advertising revenue.
Furthermore, the partnership will support Imagica EMS to represent Unique X’s wider portfolio of cinema-related solutions. This includes the RosettaBridge Theatre Management System. RosettaNet Circuit Management System, part of a comprehensive suite of products that provides powerful tools for film distributors and exhibitors to streamline digital cinema operations and content delivery.
Roger Harris, CEO of Unique X, stated:
“We are delighted to announce the finalization of our long-term agreement with Imagica EMS. Entering the Japanese market with a partner of such prestige, market knowledge, and excellence of reputation is a significant milestone. We look forward to further expanding our business with Imagica EMS across our portfolio of software solutions.”
Tadashi Aota, President & CEO of Imagica EMS, commented:
“This long-term agreement marks an exciting collaboration that unites two industry leaders in digital cinema technology and services. Our work with Unique X over the past months has fully convinced us that their sophisticated software suite is the key to unlocking new efficiencies and revenue streams for our clients.”
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About Unique Digital Limited (Unique X)
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in one hundred countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.2 billion advertising spots annually across thirty-one territories and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
About Imagica Entertainment Media Services, Inc.
Imagica Entertainment Media Services (https://www.imagica-ems.co.jp/en) is a leading Tokyo-based provider of post-production and media services, supporting content creators and distributors around the world. With its origins as Japan’s first film laboratory, the company offers a comprehensive suite of end-to-end services spanning production (VFX, online/offline editorial, sound effects and mixing), distribution (DCP/KDM, CEA, package duplication), localization (subtitling and dubbing), and media migration and film restoration. The company operates one of the very few commercial motion-picture laboratories in the APAC region.
