Dublin / Melbourne : May 7 th 2026 Unique X, a global leader in digital cinema software and operational
solutions, has announced a strategic advisory partnership with Melbourne-based C.H.E. GROUP. This
collaboration marks a significant step in Unique X’s expansion, utilising C.H.E. GROUP’s local
expertise to navigate the Australian and New Zealand markets.
Under the agreement, C.H.E. GROUP will serve as the regional advisory lead, providing the strategic
framework and industry connectivity required to facilitate Unique X’s growth.
Rather than managing commercial distribution, C.H.E. GROUP focuses on market entry strategy,
partner engagement, and identifying high-level growth opportunities across the entertainment and
leisure sectors. This partnership ensures that local exhibitors benefit from Unique X’s world-class
technology, supported by the nuanced market intelligence of a trusted local advisor.
The partnership brings together Unique X’s internationally recognised technology platform and C.H.E.
GROUP’s deep market knowledge and decades of experience in cinema, entertainment and leisure
advisory.
“It is a pleasure to be working alongside Roger Harris and the team at Unique X. Roger’s leadership
and global vision have positioned the business at the forefront of cinema innovation. This partnership
represents a significant opportunity to bring that capability into Australia and New Zealand, combining
Unique X’s world-class technology with our local market insight to support long-term growth and
meaningful outcomes for the industry said Kirk Edwards, Managing Director of C.H.E GROUP.
“Australia & New Zealand represent key strategic markets for Unique X, and this partnership is about
more than market entry, it’s about building long-term value in a region that continues to evolve rapidly.
Working with C.H.E. GROUP gives us the local insight, strategic guidance and connectivity needed to
scale effectively, deepen industry relationships and unlock new opportunities across the cinema
exhibition sector” said Roger Harris, CEO of Unique X.
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About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of
digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully
managed content services. Unique X operates in over 100 countries across the globe and excels in delivering mission-critical cinema
software. Advertising Accord currently powers 1.1 billion advertising spots annually across 31 territories
and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing
exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales.
Market-leading cinema solutions include RosettaBridge Eco TMS (Theatre Management System),
RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery
Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete
Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM
services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the
movie and gaming content private cinema hire event platform “Book The Cinema”.
About C.H.E. GROUP
www.chegroup.au | kirkedwards@chegroup.au | +61 419 809 145
C.H.E. GROUP is a Melbourne based advisory business focused on cinemas, hospitality,
entertainment, leisure and sports, with services spanning due diligence, start-up support, financial and
operational planning, strategy, modelling and site acquisition. Under Managing Director Kirk Edwards,
the firm brings decades of hands-on experience across the cinema and entertainment sector, including
senior leadership roles with Village Entertainment and other major industry businesses.
Kirk Edwards is a highly experienced cinema and entertainment executive, having served as CEO of
Village Entertainment, Topgolf Australia and Intencity Arcades, and previously held senior roles in the
UK with Vue Entertainment. His background gives C.H.E. GROUP a deep understanding of cinema
operations, growth strategy and market development, positioning the firm as a trusted advisor for
international brands entering Australia and New Zealand.
For media enquiries or if you have an opportunity you would like to discuss, please contact:
Kirk Edwards
Managing Director
C.H.E. GROUP
kirkedwards@chegroup.au
+61 419 809 145
www.chegroup.au
