DUBLIN, IRELAND – December 9th, 2025 – Unique X, the global leader in digital cinema
technology, is proud to announce that Shanghai Film Group (SFG) has chosen RosettaBridge
Theatre Management System (TMS) and RosettaNet Circuit Management System (CMS) for
deployment across the SFC cinemas in China. This strategic partnership, facilitated through
Unique X’s local partner Sagaology together with Shanghai Film Group’s subsidiary, Shanghai
Film SCI-TECH Co., Ltd. According to the current plan, Sagaology will complete the deployment
of the systems across SFG’s cinemas by the end of 2025, and will further explore opportunities
for deeper collaboration in near future.
This marks a significant milestone for Unique X in the rapidly expanding Chinese cinema market.
By adopting the RosettaBridge TMS and RosettaNet CMS, Shanghai Film Group will leverage
the most feature-rich and widely deployed TMS suite in the world to automate its cinema
operations, streamline content management, and enhance overall efficiency across its entire
circuit.
The RosettaBridge TMS will provide each of SFG’s cinemas with its market-leading, advanced
automated solution for cinema operations and real-time monitoring. The addition of the
RosettaNet CMS will empower SFG with centralized control over its entire circuit from a single,
unified interface, ensuring consistent and high-quality presentations for moviegoers across all
SFG’s cinemas.
“We are thrilled to partner with Shanghai Film Group, a true pioneer in the Chinese cinema
industry,” commented Roger Harris, Chief Executive Officer at Unique X. “This cooperation is a
testament to the power and reliability of our Rosetta suite of products. Ensuring stable and
consistent technical support for cinema operations is a significant accomplishment and also
reflects the strengths of the Unique X product portfolio. Becoming one of the largest TMS
suppliers in China underscores our commitment to this vital market and our position as the world’s
leading provider of cinema automation technology.”
A representative of Shanghai Film SCI-TECH Co., Ltd. added: “In our pursuit of operational
excellence and delivering the best possible cinematic experience, upgrading our theatre
management system was a critical step. Unique X’s RosettaBridge and RosettaNet solutions
offer the flexibility, automation, and centralized control we need to manage our circuit effectively.
We are confident that this partnership will allow us to continue to innovate and provide our
audiences with a world-class movie-going experience.”
About Unique X
Unique X is the world’s largest supplier of innovative digital cinema solutions, providing
intelligent, autonomous cost-saving software and revenue-generating fully managed content
services. Unique X operates in 102 countries across the globe and excels in delivering mission-
critical cinema software. Advertising Accord currently powers 1.25 billion advertising spots
annually across 31 territories and 48,500 screens worldwide. With its fully automated
capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-
end solution that integrates both traditional and programmatic sales. Market-leading cinema
solutions include RosettaBridge TMS (Theater Management System), RosettaNet (Circuit
Management System), Movie Transit (Digital Cinema Package Content Delivery Network),
Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete
Advertising Sales Management and Programmatic Advertising), KDMX (next generation global
KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer
product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
www.uniquex.com
About Shanghai Film Group
Shanghai Film Group (SFG) is one of China’s leading integrated film and cinema companies,
combining a rich filmmaking heritage with a nationwide network of modern cinemas. From
production and distribution to exhibition, SFG delivers high-quality entertainment to audiences
across China and beyond. As an early adopter of digital cinema, SFG continues to invest in
advanced screening technologies and digital platforms that enhance the moviegoing experience
and strengthen its connection with audiences. By uniting creative excellence with ongoing
innovation, SFG plays a key role in shaping the future of China’s film industry.
About Sagaology
Sagaology is a technology company with years of experience serving the Chinese market. By
combining world-class products with localized technical expertise, Sagaology offers smart,
efficient solutions and services to cinemas and circuits throughout China.
Contact: info@uniquex.com
