Dublin 31st March 2025
Unique X, the global leader in cinema software and content delivery is thrilled to announce a new partnership with Royal Cinemas, to roll out the RosettaBridge Theatre Management System (TMS) across all locations. This deployment aligns with the introduction of BaseKey KDM manager, ensuring a seamless, high-quality experience for audiences at every Royal Cinemas venue.
Working closely with Scrabble Entertainment DMCC in the United Arab Emirates, Unique X has developed a flexible, phased approach to implementation ensuring smooth integration across Royal Cinemas’ hardware infrastructure, both new and existing.
The transition is designed to be seamless, enabling standardized operations and an optimized workflow across all sites. RosettaBridge TMS acts as the cinema’s central operational hub, seamlessly integrating with the POS system for a fully automated workflow.
RosettaBridge TMS automates show scheduling and ShowPlayList creation, while offering real-time monitoring, smart CPL selection and content library management via FTP, alongside a comprehensive suite of other features. BaseKey ensures KDMs are delivered safely in a fully automated workflow to cinemas, removing the need for manual intervention to ingest KDMs.
Roger Harris, Chief Executive Officer at Unique X, commented: “By integrating Unique X’s suite of solutions, Royal Cinemas is taking a major step toward operational excellence. We are proud to support such an innovative and customer-focused brand and look forward to driving further advancements together with our local partners at Scrabble Entertainment.”
Ahmed Shafeeq, Head of Technical at Royal Cinemas, added: “Unique’s product suite stands alone in its functionality and innovation. We partner with cinema-focused vendors and Unique’s quality clearly reflects their dedication. We’re excited to continue our strong partnership.”
About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in 100 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.1 billion advertising spots annually across 31 territories and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”. www.uniquex.com
About Cine Royal
Founded in 2008 under the Royal Group, headquartered in Abu Dhabi, Cine Royal Cinema has grown into a leading exhibitor in the UAE. With a passion for the power of cinema to entertain and inspire, Cine Royal operates state-of-the-art cineplexes designed for comfort, enjoyment, and technological excellence.
Cine Royal currently manages cinemas at Khalidiyah Mall (9 screens), Dalma Mall (14 screens), Al Dhannah Mall (4 screens), WTC (8 screens) and Deerfields Mall (14 screens) in Abu Dhabi. The company offers a diverse lineup of films from the Middle East, Bollywood, and Hollywood, with four viewing classes—Standard, Royal Kids, Royal Plus, and Royal Class—ensuring luxury and top-quality visuals and sound for all audiences. Concessions include popcorn, nachos, snacks, and beverages.
As the first cinema in Abu Dhabi to introduce 3D technology, Dolby Atmos sound, and 4K projectors, Cine Royal continues to set the standard for innovation. An ISO 9001:2015-certified company, Cine Royal is a proud subsidiary of International Holdings Company, a UAE-based conglomerate renowned for its leadership across industries.
Contact: info@cineroyal.ae | +971 2 681 9444
About Scrabble Entertainment
Founded in 2007, Scrabble Entertainment is the Middle East’s premier cinema technology provider, specializing in DCI-compliant end to end cinema solution and Content services. Partnering with leading exhibitors, producers, and distributors, Scrabble delivers innovative solutions that enhance operational efficiency and audience satisfaction.
Contact: sales@scrabbleentertainment.ae | www.scrabbleservices.com
