Partnership News
OCINE Cinemas Standardises Operations with RosettaBridge TMS and Unique X
Dublin / Barcelona – 24th June 2026
Unique X, a global leader in digital cinema technology, is pleased to announce that OCINE Cinemas has selected RosettaBridge Theatre Management System (TMS), RosettaNet Circuit Management System (CMS) and BaseKey KDM management services for deployment across its entire cinema circuit in Spain.
The agreement will see OCINE standardise from multiple TMS vendors to a single, fully integrated technology platform across all locations, creating a unified approach to content management, operational workflows and key delivery throughout the circuit.
By deploying RosettaBridge TMS, RosettaNet CMS and BaseKey KDM across every site, OCINE will benefit from enhanced automation, greater operational visibility and streamlined workflows, enabling cinema teams to manage day-to-day operations more efficiently while ensuring visibility and consistency across all venues.
By combining RosettaBridge TMS, RosettaNet CMS, and BaseKey KDM, OCINE will benefit from a powerful end-to-end content management ecosystem. The solution centralises and simplifies every stage of cinema operations—from content ingest and playlist creation to scheduling, monitoring and reporting—while delivering real-time circuit-wide oversight and control. Automated KDM management further boosts efficiency, reducing manual workload and ensuring content is always available.
The deployment builds on a longstanding relationship between OCINE and Unique X, with OCINE already benefiting from Unique X’s Movie Transit platform for a number of years. The addition of RosettaBridge TMS, RosettaNet CMS and BaseKey KDM further expands the partnership and establishes a comprehensive operational framework across the entire circuit.
Roger Harris, CEO of Unique X, stated:
“We are delighted that OCINE has chosen to deploy RosettaBridge TMS, RosettaNet CMS and BaseKey KDM across its entire circuit. The decision to standardise on a single Unique X solution across all locations reflects OCINE’s commitment to operational excellence and creating a more connected, efficient and automated cinema operation. OCINE has been a valued customer of Unique X for many years through its use of our Movie Transit platform and we are excited to further strengthen our partnership. We look forward to bringing these additional services onto the Unique X platform and supporting OCINE as they continue to enhance workflows, increase automation and drive efficiencies across their business.”
Esteve Agustí, CEO at OCINE, added:
“As our circuit continues to evolve, it is important that we have a consistent technology framework across all of our locations. By deploying RosettaBridge TMS, RosettaNet CMS and BaseKey KDM throughout the estate, we are creating a single operational platform that will provide greater visibility, improved workflow efficiency and enhanced automation for our teams. Having worked successfully with Unique X through Movie Transit for many years, expanding our use of the Unique X platform was a natural step. We are confident these solutions will help simplify operations, improve consistency across the circuit and support our future growth plans.”
The rollout will see all OCINE locations connected through a unified theatre and circuit management platform, providing a common operational foundation across the entire circuit while delivering new levels of automation, efficiency and control.
About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in 100 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.1 billion advertising spots annually across 31 territories and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
About OCINE
OCINE has established itself as the third largest cinema chain in Spain and the largest with 100% Spanish capital. It currently operates 27 multiplexes across Spain and 2 in France running with a total 262 screens and welcomes nearly 6 million moviegoers annually. Founded in 1943 by the Agustí family, the company has successfully navigated eight decades of technological advancements and industry crises without losing its identity as a family business. Its business model focuses on providing the best possible experience for moviegoers, combining cutting-edge technology with the comfort of full recliner seats. OCINE is committed to the continuous modernization of its facilities, creating premium formats through immersive sound systems (Dolby Atmos), immersive projection systems (ScreenX, ICE), and motion experiences (4De), along with the digitisation of its operations and multi-channel sales systems. Its strategy is clear: to compete on the quality of the experience, meeting audience demand while adapting to continuous change and demonstrating a dedication to serving the leisure and entertainment industry.
