Dublin / Dallas – 15th April 2026: Unique X has confirmed a significant new collaboration with Cinergy Entertainment Group, a prominent entertainment destination operator in the United States, to deploy its cinema software solutions across Cinergy’s entire estate.
Through this agreement, Cinergy will roll out RosettaBridge TMS to every site, complemented by the implementation of RosettaNet CMS and BaseKey KDM. Together, these solutions will form a cohesive, circuit-wide platform designed to unify and optimise cinema management from a single ecosystem.
RosettaBridge TMS will underpin daily site activity, enabling automation of scheduling, playlist assembly, system oversight and POS integration. Working in tandem, RosettaNet CMS introduces a centralised layer for managing content and programming workflows across all locations, supporting consistency and operational control. BaseKey KDM completes the solution by streamlining the secure distribution of encryption keys, reducing manual intervention and ensuring reliable, on-time delivery.
Roger Harris said: “This agreement marks an exciting step in our relationship with Cinergy. Adopting our platform across their full circuit demonstrates confidence in the robustness and flexibility of our technology. We’re looking forward to supporting their continued growth with solutions that enhance efficiency and performance.”
David Zylstra commented: “Delivering a high-quality and reliable guest experience is central to everything we do. By implementing Unique X’s solutions across all locations, we’re equipping our teams with the tools needed to operate more effectively and consistently. It’s a meaningful advancement for our business as we continue to evolve our entertainment offering.”
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About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent, autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in 100 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.1 billion advertising spots annually across 31 territories and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
www.uniquex.com
About Cinergy Entertainment Group
Cinergy Entertainment Group, Inc., crowned Top Family Entertainment Center of the World*, is a one-stop entertainment experience providing movies, games, attractions, food and beverages for guests of all ages.
All Cinergy centers feature luxury recline-and-dine cinemas with alcoholic beverages, and most include a menu of chef-inspired American favorites. In addition to upscale cinema amenities, many Cinergy locations feature a unique selection of interactive games and a variety of other amenities, including bowling, axe throwing, laser tag, escape rooms, Virtual Reality, and elevated ropes course with zip lines.
In 2024, Cinergy won the Loyalty360 Best In Class Customer Service award, in addition to the Loyalty360 bronze award for Customer Experience Strategy and also received Honorable Mention in Technology.
Cinergy is guided by its core values – MAGICAL: Motivated, Accountable, Guest First, Informed, Committed, A Leader – which shape the company’s dedication to creating extraordinary experiences for every guest.
Headquartered in Dallas, Texas, Cinergy operates ten luxury cinema and entertainment centers in Texas, Illinois, North Carolina, and Oklahoma with 88 screens. For more information and to buy tickets, visit Cinergy at
www.cinergy.com
*As named by The International Association of Amusement Parks and Attractions (IAAPA) in 2019
