Dublin, Ireland & Mexico City, Mexico – 29th January 2026 – Unique X, the global leader in digital cinema solutions, is proud to announce a landmark long-term agreement with Cinépolis, the world’s third-largest cinema exhibitor. The partnership will see Cinépolis deploy the comprehensive suite of Unique X’s industry-leading software across its global circuit of over 6,837 screens in 18 countries, migrating from its existing vendor, Arts Alliance Media.
Building on an existing partnership for content services, which includes Unique X’s DCP delivery service MovieTransit and live streaming platform RosettaLive, Cinépolis will adopt Unique X’s RosettaBridge TMS, RosettaNet CMS, Smart Trailering, and Basekey solutions to automate and streamline its worldwide cinema operations. The migration from Arts Alliance Media represents a major technological step forward for Cinépolis, consolidating its operations under a single, unified software platform, while further strengthening Unique X as the world’s leading TMS vendor with over 45,000 screens worldwide.
In addition to the theatrical operational software deployment, Cinépolis will also be deploying Unique X’s market-leading cinema advertising platform, Advertising Accord, across Mexico, India, and the Middle East. This will enable Cinépolis to further optimise and automate its advertising sales and delivery, unlocking new revenue streams and leveraging the power of Unique X’s extensive cinema advertising technology.
Phil Morris, Chief Commercial Officer of Unique X, commented: “We are thrilled to extend our partnership with such a respected, global circuit like Cinépolis. This agreement is a testament to the strength and breadth of our product portfolio, offering a complete, end-to-end solution for modern cinema exhibition. By choosing to migrate to Unique X’s integrated platform, Cinépolis is not only future-proofing its operations but also unlocking new opportunities for growth and efficiency. We look forward to a long and successful partnership, supporting their continued success across their impressive global circuit.”
Gabriel Morales Becker, Global IT Director of Cinépolis, added: “At Cinépolis, we are constantly seeking innovative ways to enhance our operational excellence and deliver the best possible experience for our customers. The decision to partner with Unique X and migrate to their comprehensive suite of solutions was a strategic one. Their integrated platform provides us with the automation, control, and efficiency we need to manage our global circuit effectively. This move to a more unified and powerful ecosystem will be transformative for our operations, and we are excited about the new capabilities this partnership will bring to our theatres worldwide.”
About Cinépolis
Cinépolis is a Mexican company founded in Morelia, Michoacán, more than 50 years ago, which operates in 18 countries throughout America, Asia, and Europe. Cinépolis is the global industry leader in terms of ticket sales and attendance per auditorium, as well as the world’s 3rd largest movie theatre circuit. Cinépolis is the world’s largest luxury cinema exhibitor and one of the cinema chains with the most laser projectors in the entire industry.
With 889 cinemas and 6,837 digital movie theaters in total, Cinépolis employs more than 34 thousand collaborators. Cinépolis has introduced innovative concepts to the exhibition industry, such as the first multiplexes (Multicinemas®), the first concept of a luxury cinema (Cinépolis VIP®), the partnership with IMAX® turned into Cinépolis IMAX®, Macro XE® screens, 4DX® screens, and Sala Junior® screen.
Cinépolis remains at the forefront and has connected with different audiences through its brands Cinépolis +QUE CINE, Cinépolis Distribución, and Sala de Arte Cinépolis. It has also contributed to Mexican society through the Cinépolis Foundation with its programs “Del Amor Nace la Vista”, “Ruta Cinépolis” and “Vamos Todos a Cinépolis”.
For more information visit: www.cinepolis.com.
Social Media: 
Cinépolis 
Cinépolis 
CinépolisMX 
Cinépolismx 
Cinepolisonline 
Paloma & Nacho
Press contact:
Equipo PR Cinépolis | solicitudprensa@cinepolis.com
About Unique X
Established in 1997, Unique X is the world’s largest supplier of innovative digital cinema solutions, providing intelligent, autonomous cost-saving software and revenue-generating fully managed content services. Unique X operates in 102 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.25 billion advertising spots annually across 31 territories and 48,500 screens worldwide. With its fully automated capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
