Unique X and AUWE Sign Agreement for Movie Transit Deployment in Brazil

This landmark partnership marks a significant milestone in Unique X’s Latin American strategy. By combining AUWE’s established local leadership with the Movie Transit network, the collaboration will provide near-complete coverage of the Brazilian market, reducing logistical complexities for both distributors and exhibitors.

AUWE, which currently connects 423 cinemas and 1,193 screens, projects to double its reach within this year. This growth will be powered by the integration of the Movie Transit infrastructure into AUWE’s state-of-the-art operations, ensuring that the highest standards of content delivery are maintained nationwide.

José Eduardo Ferrão, CEO of AUWE, commented: “Excellence in technology and service defines the essence of AUWE; these are the bricks with which we build long-term relationships of trust. Our partnership with Unique X is born from a shared dedication to the state-of-the-art. Together, we will achieve 100% market coverage, broadening our horizons and deepening the confidence our partners have placed in us since 2010 as we move to double the number of screens we serve this year.”

Roger Harris, CEO of Unique X, added: “Brazil is a strategic market for Unique X, and partnering with AUWE was a natural choice given their impeccable track record and technological leadership. This agreement is a testament to our commitment to the Latin American market and our belief in the power of technology to transform cinema operations. We are thrilled to support AUWE in their mission to achieve total coverage, fully integrating Brazil into the global Movie Transit network, and we are excited to bring the benefits of Movie Transit to Brazil’s largest cinema operators as we continue our expansion across the region.”

About UniqueX
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in 100 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.1 billion advertising spots annually across 31 territories and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.

About AUWE
Founded in 2010, AUWE is a leading São Paulo-based cinema delivery and post-production company. It operates one of Brazil’s largest electronic networks, connecting 420+ cinemas and 46 distributors nationwide. Specializing in DCP, KDM, and mastering, AUWE provides secure, state-of-the-art delivery for feature films and trailers. www.auwe.com