Dublin, Ireland — October 4th, 2022
World-leading cinema software and content delivery company Unique X is excited to announce an agreement with Italy’s leading cinema pre-show advertising provider DCA Srl (Digital Cinema Advertising) for the network wide deployment of Unique’s Advertising Accord solution.
The agreement will allow DCA to utilise the full product scope of Advertising Acord, supporting an end-to-end workflow through enabling advertising sales, scheduling with automated advertising delivery and placement to DCA’s Exhibitor partners – The Space Cinema and UCI circuits – servicing 77 locations and 774 screens.
Advertising Accord is the leading cinema advertising platform, powering cinema advertising sales companies across 5 continents. DCA will be able to harness the power of Advertising Accord to increase advertising revenue through intelligent automated workflows for pre-show sales, inventory management, dynamic scheduling and content delivery. Advertising Accord utilises the latest server-less cloud technologies, producing over 30 million advertising playlists worldwide on a weekly basis.
Advertising Accord integrates directly with the RosettaBridge TMS deployed through all locations of The Space Cinema and UCI locations throughout Italy – allowing DCA to supply a fully automated placement of advertising copy directly into the Exhibitor show without having to invite the Exhibitor team onsite and being able to target each show individually with tailored advertising – a truly integrated solution.
Unique X’s Chief Commercial Officer Phil Morris said “We are excited to bring the power of Advertising Accord to the market leading cinema advertising company in the Italian market. We look forward to long and fruitful partnership with DCA Italy. With new developments on the roadmap such as programmatic buying through Advertising Accord, we can help secure the long-term future of cinema advertising with DCA.”
DCA’s Alessandro Maggioni commented “Already in use for years in most advanced European markets, the Unique X platform is now an absolute novelty in the planning landscape of advertising campaigns at the cinema. “
DCA Italy is the exclusive national concessionaire for advertising in the cinemas of the UCI and The Space Cinema circuits. It operates on the Italian territory with 77 cinemas and undisputed leader among advertising concessionaires with a market share of 44%. DCA’s mission is to engage the viewer before, during and after the show. Overseeing these three moments means creating a great emotional involvement, getting in tune with the viewers, making oneself memorable and structuring a highly targeted, innovative and personalized communication on the specific needs of one’s target audience, without dispersing the effectiveness of the message. DCA offers advertisers the ability to interact with a quality audience, who have actively chosen to be in their cinemas, at that moment, at that time, to see that content.