Case Study

DCM Grows With Unique X

Digital Cinema Media in the UK adopted Advertising Accord in 2009. Since then Unique X has worked closely with DCM to support and grow their business through evolving sales, finance and automation capabilities of Advertising Accord. In the first 10 years of working with with Advertising Accord, DCM increased their advertising revenue from £28m to £77m per year.

“For the last 15 years, Advertising Accord has played a significant role in facilitating the smooth operation of cinema advertising in the UK. From enhanced sales, inventory management, playlist creation, finance, and reconciliation, the system has helped make cinema advertising efficient, reliable, and user-friendly. A key factor in this success has been our partnership with Unique X, whose ongoing platform development has contributed to making the UK one of the most advanced and flexible cinema advertising markets in the world, which in turn has supported significant revenue growth for DCM.” – Paul Maloney – COO Digital Cinema Media

DCM Journey

- Unique X began working with DCM during the era of 35mm film, supporting the industry through its transition to digital.
- Our first solution provided a seamless bridge from 35mm to digital cinema, ensuring a smooth and efficient conversion.
- With the shift to digital, DCM gained the ability to sell and deliver highly targeted advertising, creating unique playlists for each individual screening.
- Unique X has remained at the forefront of innovation, continuously enhancing the Advertising Accord platform in collaboration with DCM.
- Today, every cinema within the DCM network receives advertising through Advertising Accord, with content delivered via Movie Transit and automated playback enabled by RosettaBridge TMS or integrated third-party systems

DCM Grows With Unique X

DCM Journey

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