“At the end of VPF, Cinemark had the opportunity to refresh its theatre management systems and associated services. We reviewed all of the available vendors and selected Unique X due to the quality of the their solutions. They were leagues ahead of the competition and it proved to be the right choice. In the following years we totally revolutionised our Technology Operations and Presentation Systems. We moved manual management and programming of our theatres to a completely centralised, automated management across the US and our international business in Latin America. We implemented RosettaBridge TMS, RosettaNet CMS, Smart Trailering and Basekey to give us access to the market leading technology. Unique X have worked closely with Cinemark since then to further develop their platforms and continue to do year on year.
We reduced our technical incident volume by 90% and since COVID, Cinemark have increased their US market share from 12.5% to 16.9% and choosing the best in class technology partners is a big part of that improvement”
– Brad DePoorter – VP, Technology Operations and Presentation Systems
