Unique X launches Love Cinemas — a fully automated, purchase-to-screen, self-service cinema advertising platform with Cinemex as its first client worldwide, live across 2,427 screens in Mexico.
Dublin & Mexico City — June 8, 2026
At a glance
- What: Love Cinemas — a fully automated, AI-powered, purchase-to-screen, self-service cinema advertising platform from Unique X
- Who’s first: Cinemex, one of the world’s largest cinema operators, live across all 2,427 screens in Mexico from day one
- Why it matters: Cinema campaigns can now be bought as easily as online or DOOH ads, with a commission-only model and no upfront fees
No screen commands attention like the big one. No environment delivers an audience more captive, engaged, or emotionally primed.
And yet, for most brands, getting onto that screen has meant sales teams, lead times, and a buying process stuck decades behind digital.
That changes today.
Dublin & Mexico City, June 8th — Unique X today announces the launch of Love Cinemas, a fully automated, purchase-to-screen, self-service cinema advertising platform. Its first client: Cinemex, one of the world’s largest cinema operators, with self-service advertising available across all 2,427 Cinemex screens in Mexico from day one.
Cinema advertising, finally as simple as digital
The promise of Love Cinemas is captured in four words: purchase to screen, automated.
Until now, buying cinema inventory has been a high-touch, high-friction process, out of reach for the local businesses and digital-first advertisers who buy online and digital-out-of-home (DOOH) media every day with a few clicks.
Love Cinemas removes that friction entirely:
- Discover, buy, and launch cinema campaigns with digital-grade ease and transparency
- Commission-only commercial model — no upfront platform fees, no barriers to entry
- Pay only when campaigns run — for exhibitors and advertisers alike
It’s a model built to open the big screen to an entirely new universe of advertisers.
An agentic AI assistant at the heart of the platform
At the heart of Love Cinemas is an agentic AI assistant that guides advertisers through every step of campaign design and management. From concept to creative to optimisation, the AI assistant does the heavy lifting — recommending audiences, shaping campaigns and managing them in-flight — so that launching a cinema campaign is as simple as having a conversation.
From click to screen — with no one touching a thing
True self-service isn’t the storefront. It’s everything that happens after the purchase.
Love Cinemas runs on Unique X’s proven technology stack — Advertising Accord (campaign management), MovieTransit (electronic DCP content delivery), and the RosettaBridge Theatre Management System (TMS) in the booth.
The breakthrough is Unique X’s new DCP auto-generation tool, which automatically converts an advertiser’s creative into a cinema-ready Digital Cinema Package. Campaigns flow from purchase to projector without any manual intervention — a structural change in the economics of advertising operations.
Programmatic joins the party
Alongside Love Cinemas, Cinemex — already an Advertising Accord customer for direct sales — will activate Unique X’s Programmatic service, bringing true real-time, bid-based buying to its network and connecting it to the wider ecosystem of Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).
Cinemex can now capture demand from every direction — direct sales, self-service, and programmatic — running seamlessly side by side. For the first time, a cinema advertising operation that works like a modern digital media business.
What the leaders are saying
“We are thrilled to announce the launch of Love Cinemas and our continued partnership with Cinemex as our first global client. Love Cinemas represents a paradigm shift in cinema advertising, opening up the big screen to the local digital advertising market. By providing a fully automated, programmatic, and self-service platform, we are making cinema advertising as accessible as online or DOOH channels. Cinemex’s commitment to innovation makes them the perfect partner to debut this technology, and we are extremely proud to help them unlock new revenue streams.”
— Phil Morris, CCO of Unique X
“At Cinemex, we are always looking for innovative ways to enhance our business and provide value to our partners. Activating the Love Cinemas platform and Unique X’s programmatic service across our 2,427 screens allows us to tap into new advertising demand and maximize our inventory yield. The fully automated nature of the platform, including the new DCP auto-generation tool, streamlines our operations significantly. We are excited to be the first exhibitor in the world to launch this cutting-edge technology and redefine the cinema advertising landscape in Mexico.”
— Fernando Barrios Gómez Garibay, Director Comercial of Grupo Cinemex
See it first at CineEurope 2026
Love Cinemas will be publicly demonstrated for the first time at CineEurope 2026 in Barcelona.
If you’re an exhibitor wondering what untapped demand looks like — or an advertiser who’s always wanted the biggest screen in town — Barcelona is where you’ll see it in action. Arrange a demonstration with the Unique X team.
The big screen has always been the most spectacular canvas in advertising. Now, finally, anyone can buy it.
About Cinemex
2,427 screens in 85 cities across Mexico. Cinemex was founded in 1995 with the goal of revolutionizing the movie industry in Mexico. It was a pioneer in installing multiplex complexes and stadium-style theaters to meet the needs of its audience. Today, Cinemex continues to offer innovative experiences for its viewers, like Cinemex Platino and Cinemex Market. It features different formats such as 2D, 3D, ATMOS, and IMAX® with Laser. Cinemex is part of Grupo Cinemex, led by Ricardo Larrea.
About Unique X
Established in 1997, Unique X is the world’s largest supplier of innovative digital cinema solutions, providing intelligent, autonomous cost-saving software and revenue-generating fully managed content services. Unique X operates in over 100 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.4 billion advertising spots annually across 31 territories and over 45,000 screens worldwide. With its fully automated capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge TMS, RosettaNet, Movie Transit, Basekey, RosettaLive, Advertising Accord, KDMX, SmartTrailering, and Unique’s unrivaled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
