Dublin / Johannesburg – 13/3/26: Unique X, a global leader in digital cinema technology, is pleased to announce an expanded technology partnership with Ster-Kinekor, South Africa’s leading cinema exhibitor. The agreement will see Ster-Kinekor migrate from its existing TMS service provider to the full Unique X RosettaBridge TMS suite across its national network.
The rollout will include RosettaBridge Theatre Management System (TMS), RosettaNet Circuit Management System (CMS), BaseKey KDM and Pulse services, with the network-wide deployment scheduled for completion by 1 April 2026. This transition represents a significant modernisation of Ster-Kinekor’s cinema operations, replacing its long-standing installation with a fully integrated, future-ready cinema management platform. At each cinema location, RosettaBridge TMS will serve as the central operational hub, providing automated show scheduling, playlist generation, and real-time monitoring with seamless point-of-sale integration. When combined with RosettaNet CMS, Ster-Kinekor gains centralised control and visibility across its entire circuit, enabling consistent programming, streamlined content workflows and uniform presentation standards nationwide. BaseKey KDM services will further enhance efficiency by securely automating KDM delivery, ensuring accurate and timely key distribution to every screen. Pulse will provide network-wide real-time monitoring of cinema operations, including function status and work orders, providing visibility into employees and cinema locations, ensuring seamless management and oversight.
Ster-Kinekor is a long-standing customer of Unique X’s Advertising Accord platform, which has supported the exhibitor’s cinema advertising operations for many years. This expanded engagement reinforces Ster-Kinekor’s confidence in Unique X’s technology ecosystem and reflects a strategic move toward deeper platform consolidation across both cinema operations and advertising. Roger Harris, CEO of Unique X, commented: “We are delighted to expand our partnership with Ster-Kinekor through the deployment of RosettaBridge, RosettaNet and BaseKey across their network. Ster-Kinekor has been a valued, long-term customer of Advertising Accord, and this transition to our TMS suite further demonstrates their trust in Unique X’s technology and vision. We look forward to supporting their continued innovation and operational excellence.”
Albert Ashker, COO of Ster-Kinekor added: “Ster-Kinekor is committed to investing in technology that improves operational efficiency and ensures a consistently high-quality cinema experience. Migrating services to the Unique X RosettaBridge platform allows us to modernise our workflows while building on the strong foundation already established through Advertising Accord.”
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About Unique X
Established in 1997, Unique X is the world’s largest supplier of innovative digital cinema solutions, providing intelligent, autonomous cost-saving software and revenue-generating fully managed content services. Unique X operates in 102 countries across the globe and excels in delivering mission-critical cinema software. Advertising
Accord currently powers 1.25 billion advertising spots annually across 31 territories and 48,500 screens worldwide. With its fully automated capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
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About Ster Kinekor
Ster-Kinekor Theatres stands as the largest movie exhibitor on the African continent. For most South Africans, the brand is so deeply embedded in the culture that the word “movies” has become virtually synonymous with Ster-Kinekor. The company offers a premium viewing experience through a variety of specialized formats—including IMAX, CinePrestige, D-BOX, 3D, and KIDS Cinemas—across 32 complexes in South Africa. This local footprint houses 248 large-scale screens and 32,725 seats. Beyond South African borders, Ster-Kinekor extends into Namibia, Zimbabwe, and Zambia, featuring an additional four complexes with 23 screens and 3,014 seats.
