Coming to a cinema near you
Programmatic
Start generating programmatic
advertising revenue now
Only Unique X offer a true programmatic solution for cinema with access to the programmatic supply chain via Supply Side Platforms and Demand Side Platforms. There are many interpretations of programmatic, but only Unique X have harmed programmatic for cinema.
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Why is programmatic important for your business?
Programmatic advertising is coming to cinema and represents a paradigm shift in the way media is bought and sold, leveraging automated technology to streamline the purchasing process effectively. As a cinema advertising agency or exhibitor you need to be ready to connect to the programmatic supply chain to not only protect your existing cinema advertising revenue, but to grow screen yield to greater levels than ever before.
By 2025, global advertising expenditure is projected to reach USD 1 trillion, with cinema accounting for only 0.5% of this spend. In contrast, digital advertising comprises 60%, television 23%, and DOOH 6%. Programmatic purchasing represents the future, offering cinema a significant opportunity to increase its share of advertising revenue.
Brands and media buying agencies are increasingly placing more advertising spend through programmatic channels. Don’t get left behind. Join the programmatic revolution with Unique X.
CUTTING EDGE CINEMA SOFTWARE.
Real time integration with the ad-exchange
Programmatic Accord uses the Real-Time Bidding (RTB) standard meaning instant placement of campaign content
content placed micro seconds prior to SPL loading
Only Programmatic Accord places content at the very last available moment before the playlist is loaded into the projector, ensuring a true programmatic solution as required for omnichannel campaigns
Access to multiple SSPs and DSPs
Integrated with SSPs PlaceExchange and Vistar which provides access to all the major DSPs. More SSPs will be added to the platform soon
Instant Proof of Play delivery to the SSP
Advertising Proof of Play is instantly returned to the Ad-Exchange after playback without the need to parse entire logs of all DCP content types
Programmatic Guaranteed, PMP and Open Auction deals
Supports the major programmatic deal types, allowing you to completely control the type of sales you wish to offer to brands
Content approval security
To ensure brand safety and to maintain the premium integrity of cinema advertising, all programmatic content must be approved before placement
TMS caching of Programmatic content
RosettaBridge TMS is fully integrated with Programmatic Accord ensuring all necessary content is cached on the TMS in advance of placement in the SPL
Seamless integration with direct sales
Programmatic Accord includes all the functionality of Advertising Accord meaning you control how much of your inventory you wish to allocate between direct sales and programmatic sales.
STILL NEED ANSWERS?
I need help understanding programmatic cinema advertising
Unique X are the leading cinema advertising company in the world. Our team of expert consultants have been working to design the best programmatic solution for cinema and can help guide you.
Can I choose other SSPs than those you are integrated with?
Unique X are committed to the future development of programmatic and will be adding further SSPs
What DSPs can I access?
All DSPs that are integrated with our supported SSPs will be available
Does adopting programmatic mean reducing my advertising income?
Absolutely not! In fact, by connecting cinema to the programmatic supply chain not only can you increase advertising revenue but you can use our autonomous technology to reduce costs
Can I get a free trial of Programmatic Accord?
Yes, both Advertising Accord and Programmatic Accord are offered for free trial periods
What is the pricing model for Programmatic Accord?
Contact our sales team for more information on pricing
BOOK A DEMO
If you are looking to automate operations, maximise revenue or boost operational efficiency, book a demo today.
